More and more charities are using short video’s as a way of connecting to their supporters and telling their stories. It’s fantastic to see that charities of all sizes and causes are embracing this change in the sector and that their creativity, investment and hard work is being recognised by the Charity Film Awards.
More than 400 charities have entered the awards and after a public vote 125 charities have made the shortlist to be presented to the judges, the winners of which will be announced at a Black Tie event in Spring 2020.
We have selected our 3 favourite films from 3 of the lower income categories, showing that you don’t have to be one of the big charities to make an impact with a charity video.
This very emotive video grabbed our attention in the first few seconds, really putting the viewer in the shoes of the women in the video. It’s simple, attention grabbing and informative. Great work from a relatively small charity.
The biggest charity from our top picks, we couldn’t not include this powerful short charity film. A great example of storytelling, encouraging the viewer to think about the message being so cleverly communicated. The simple graphics at the end are the perfect ending.
This inspiring video from Christmas for Kids has to be our favourite. Not only is this charity in the £10,000 to £100,000 income category, they have taken a risk by focusing on the ‘thank you’ rather than the ‘ask.’ Wow doesn’t it pay off! Such an uplifting charity film and a brilliant touch adding the names of everyone they were thanking!