At The Saltways, ethical storytelling is more than just a buzzword – it’s a fundamental responsibility. The stories we tell and how we tell them have the power to shape our world, and we take that responsibility seriously. That’s why we’ve made it our mission to be passionate advocates for ethical storytelling, partnering with organisations that share our dedication to dignified and authentic narratives.

We’re not just here to create great stories – we’re here to help you to tell them the right way. Our team of experts work closely with charities to guide you through the process of ethical storytelling, showing you how to elevate the voices of the people you help and create stories that truly matter. We believe that everyone deserves to have their story told in a way that respects their dignity and privacy, and we’ll work tirelessly to make sure that happens.

We also know that the best stories are the ones that are co-created. That’s why we work closely with service users and service staff to ensure that their voice is heard throughout the project. We facilitate co-creation sessions that allow everyone to shape the project and work collaboratively to create something that’s truly authentic and inspiring. When you work with us, you can trust that your story will be told with the utmost respect and care, thanks to our unwavering commitment to ethical storytelling. Watch some of our storytelling films. 

An image depicting the key pledges for ethical storytelling, emphasizing the ethical considerations in storytelling


  • One of the unique things about The Saltways is that the team truly understand charities and the messages that we need to share.
    The Two Ridings Community Foundation
  • Emma was exceptionally patient with us being a challenging client, always had a solution focus to any issues arising, and made certain we were happy with our final product(s).
    The Yard
  • I've really enjoyed working with The Saltways on this project and we are very happy with the final video. Thank you!
    Dementia UK
  • The Saltways were hugely helpful to us enabling us to get information films out to our communities quickly and easily. They were highly responsive and undertook the work entirely within our brief, and kept the tech as simple as possible. Couldn’t recommend more highly.
    The Hampshire & Isle of Wight Community Foundation
  • Kate
    Emma and the team were great, it was a very quick turnaround for a last minute project. Saltways were really flexible, professional and accommodating. Thank you!!
    Electrical Industries Charity
  • WE LOVE IT! It's perfect! No notes at all, it's everything we asked for and more!
    The Family Holiday Charity
  • Absolutely delighted with the work produced by Emma, John and the team. They took the time to understand our story and translate it it a simple but effective film and powerful series of animations. Wouldn't hesitate in working with them again and recommending them to any charity with a story to tell.
  • We are over the moon with the results and all of the work around it that made it a success.
  • We thoroughly enjoyed working with Emma and her team. They were very patient with our requests and delivered excellent work. It is a pleasure to work with them.
  • The Saltways team was very attentive to our needs. They thought outside the box to make this project a success while sticking to our budget.
  • The Saltways got the edits to me in a really decent time and they were really flexible with edits. I felt that they really loved what they were doing, rather than seeing how much money they could make – it all just felt really genuine. I’m 100% going to work with them again.
    Staying Put
  • Working with Emma and the team at The Saltways exceeded our expectations. The care taken, and their attention to detail, resulted in a beautiful and sensitively produced film. It was an absolute joy to collaborate with them on this special project.
    The Aplastic Anaemia Trust
  • As a small charity hiring professionals can be a bit of a worry but Emma made the process really easy, she was clear about costs and stuck to our agreed budget.

The wonderful charities we have worked with

The logo of The Saltways charity film company. The logo features company name written in bold green text on a white background.

We take the time to understand the work you do and who you help, sharing our knowledge along the way. Together we create effective films that get results. 


Whatever you need – we have got your back!