The Process

Kicking off with a few meetings, we worked with LGFB to come up with the concept of ‘getting your sparkle back’ to fit in with their Christmas campaign. We knew we wanted the film to feel authentic, so we reached out to one of their workshop attendees that had acting experience. Emma was happy to be involved and even roped in her mum and uncle to feature in the film too!

Before the shoot we worked with Emma and LGFB to co-create a rough script that felt real what they had gone through when Emma was going through treatment. On the day of the shoot, our team helped to guide Emma and her family through each scene, gently and with respect. They had control throughout.

In the post-production we made sure everyone was happy with the edit before the film went live. We also provided stills to fit in with the campaign and connected LGFB with a brilliant copywriter to help with content.

“The crew were all professional and mindful of the subject matter.”
— Emma