Get Your Sparkle Back, Look Good Feel Better

Over the last 29 years, Look Good Feel Better have helped over 200,000 people feel like themselves again and face cancer treatment with more confidence. Emma is one of them.

The Brief

An authentic and engaging film that highlights the impact that Look Good Feel Better has on people going through cancer treatment and their families. This is to be used as part of a fundraising appeal.

The Process

Kicking off with a few meetings, we worked with LGFB to come up with the concept of ‘getting your sparkle back’ to fit in with their Christmas campaign. We knew we wanted the film to feel authentic, so we reached out to one of their workshop attendees that had acting experience. Emma was happy to be involved and even roped in her mum and uncle to feature in the film too!

Before the shoot we worked with Emma and LGFB to co-create a rough script that felt real what they had gone through when Emma was going through treatment. On the day of the shoot, our team helped to guide Emma and her family through each scene, gently and with respect. They had control throughout.

In the post-production we made sure everyone was happy with the edit before the film went live. We also provided stills to fit in with the campaign and connected LGFB with a brilliant copywriter to help with content.

“The crew were all professional and mindful of the subject matter.”
— Emma

The Results

The film raised more money in the first 48 hours than the charity had raised with any previous Christmas Appeals.