The Saltways
Small Charity Appeal Program

Co-Powering Small Charities to Thrive
through Film-Based Fundraising

Does your charity want to diversify income and become less dependent on grants? Small charities change the world, yet many are under-resourced. Our 8 week program pairs each charity with a mentor, creating a tailored roadmap for successful fundraising.

This program will run from March 4th to May 1st.

APPLICATIONS CLOSE AT 5PM ON FEBRUARY 14TH 2024.

The program is designed to be flexible, tailored to your capacity, and give you an actionable appeal process instead of mounds of webinar notes.

Having the support of a mentor was
brilliant. Working in such a small team with
no other staff responsible for fundraising, I found
being able to touch base and sense check
something with my mentor was really great.”

the sandcastle trust

The Power of Films for Charities

What’s Inside the 8 Week Program

Week 1
Kickstart your journey with a group session led by Rosie Cribb from Funding Assist. Explore the basics of fundraising appeals, discuss your goals, capacities, and meet your mentor.

Week 2
Dive into practical skills with our remote workshop. Learn to create effective content using just your phone. Engage in another mentor session to brainstorm appeal ideas and solidify your plan.

Week 3
Assemble your campaign plan and film brief with your mentor’s guidance.

Week 4
Roll up your sleeves and create content with personalised support from your mentor.

Week 5
Continue crafting your content and delve into a group training session covering digital fundraising and social media strategies.

Week 6
Submit your content to our skilled editors and participate in a group training session on Facebook ads.

Week 7
Collaborate with our editor for final tweaks to your film. Fine-tune your copy with guidance from your mentor.

Week 8
Launch your appeal with confidence.

Practical Skills for Lasting Impact

The program equips you with practical skills essential for successful fundraising appeals. From setting up an appeal to writing compelling fundraising copy, creating impactful video content, and mastering the art of Facebook ads and digital fundraising, you’ll build a template for ongoing success.

Personalized Mentorship

Every small charity enrolled in our program receives one-on-one remote sessions with mentors who are seasoned charity fundraising and communications specialists. Tailored to your schedule, these sessions ensure personalized guidance throughout your journey.

Beyond the 8-Week Training Period

Participants receive a comprehensive fundraising pack before the course begins. As you reach the end of the program, wrap-up sessions provide additional support and guidance for your next steps.

Cost Breakdown of
the Small Charity Appeal Program

Standard Pricing: £1650 per Charity

Embark on your transformative fundraising journey for £1650. This comprehensive package includes:

Fundraising Appeal Pack

Your essential guide to navigating the world of fundraising appeals.

15 Hours of Mentor Time

One-on-one sessions with experienced fundraising and communications specialists.

Holistic Approach

Transform your content with the expertise of skilled editors.

3 Skills Workshops

Dive into practical sessions covering crucial aspects of fundraising, content creation, and digital strategies.

Special Offer: £375 for 5 Charities


Thanks to generous funding from Groundworks, we’re delighted to offer 5 charity spaces at an exclusive rate of just £375. Seize this opportunity to maximize your impact at a fraction of the standard cost.

Flexible Payment Options

We understand the budget constraints small charities often face. That’s why we offer flexibility in payment:
Full Payment: Pay the full amount upfront.
Installment Plan: Spread the cost over three manageable installments.

Your Investment, Your Future

Your investment in the Small Charity Appeal Package goes beyond the program duration. It lays the foundation for sustainable fundraising success, empowering your charity to make a lasting impact.

Commitment To Your Success

No matter the payment option you choose, rest assured that your investment is a commitment to your charity’s future growth and success. Join us on this transformative journey, where every pound invested paves the way for positive change.

Ready to make a lasting investment in your charity’s fundraising potential? Enroll in the Small Charity Appeal Program today!