THE SALTWAYS BLOG
HELPING WITH FILM, ANIMATION AND MARKETING FOR CHARITIES
Our team is made up of charitable and filmmaking experts who have an deep understanding of the art of filming and marketing for charities. We believe that everyone has a story to tell, and our mission is to help you tell yours through the power of video and animation.
Our carefully crafted blog posts are designed to inspire and guide you, empowering you to create compelling content that captures hearts and minds. Our range of topics includes everything from tips on crafting films with just your phone, securing funding for your next big project, to the ethics of storytelling, marketing for charities and beyond. With our guidance, you’ll be equipped with the skills and knowledge necessary to use film in a way that’s both responsible and impactful. We are passionate about sharing our knowledge with others, especially small charities who may have limited budgets.
If there’s something you’re eager to learn about that we haven’t covered yet, don’t hesitate to reach out – we’re here to help you make an impact that truly matters. Contact us with your request.

STOP USING HEAVY PRODUCTION IN CHARITY FILMS : THE STORY IS ENOUGH
In a world flooded with info and media, connecting with your charity’s supporters with engaging content matters more than ever. Sadly, many charities still use fancy

GETTING STARTED WITH USER-GENERATED CONTENT
User-generated content can be a game-changer for charities, allowing them to connect with their supporters in a powerful and authentic way. How can charities get user-generated

HOW TO USE FILM TO BOOST INCOME FROM YOUR FUNDRAISING EVENT
Fundraising events offer an incredible opportunity to come together with your supporters and ignite a shared passion for a cause that matters. By incorporating the power

3 REASONS WHY YOUR CHARITY SHOULDN’T INVEST IN A NON PROFIT FILM (AND HOW TO OVERCOME THEM)
Adding video to your email can increase click rates by 300% and on Twitter, video is six times more likely to be re-tweeted or liked than other types of media.

HOW TO WRITE A CHARITY FILM BRIEF
Finally, the budget has been approved for you to get a film or animation professionally produced for your charity. The next step is to put together

HOW TO GET GOOD USER GENERATED CONTENT FOR YOUR CHARITY
Have you ever thought about getting more user generated content for your charity but don’t know where to start? Coronavirus has meant that filming, as we

WHOSE STORY DO WE TELL?
So you have read our ‘How to create a short film guaranteed to attract supporters’ blog and have decided to take the plunge and get started

HOW TO RUN A CHARITY THANKATHON
Every charity needs a charity thankathon. Building long-term relationships with supporters is essential. The most effective way to do this is to tell them about the

HOW TO USE CHARITY ANIMATION TO CONNECT WITH YOUR SUPPORTERS
Following the Coronavirus outbreak, charities are being forced to move their fundraising online. Could a charity animation be part of your digital strategy? Virtual events are

HOW TO PLAN YOUR CHARITY CHRISTMAS APPEAL
My best piece of advice for any charity christmas appeal is to start early! It was early December and I had been in my first ever

HOW TO RUN A SUCCESSFUL FUNDRAISING CAMPAIGN USING FILM
Want to run a fundraising campaign using film but don’t know where to start? We can help! So you know you need to increase your supporter

TIPS ON HOW TO GET FUNDING FOR YOUR NON PROFIT VIDEO
So you have made the brave decision to produce a non profit video, the question is how are you going to pay for it? This is

CORONAVIRUS: 5 BIG TIPS FOR SMALL CHARITY FUNDRAISERS
Following recent Coronovirus updates from the Government, there will be hundreds of small charity fundraisers up and down the country who have made the

HOW TO CREATE VIDEO CONTENT USING YOUR PHONE
All charities should be able to produce video content – no matter their size, budget or resources. There is no better way to connect with your

We take the time to understand the work you do and who you help, sharing our knowledge along the way. Together we create effective films that get results.
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