The Saltways Blog

All Blog Posts

Animation

Our carefully crafted blog posts are designed to inspire and guide you, empowering you to create compelling content that captures hearts and minds. Our range of topics includes everything from tips on crafting films with just your phone, securing funding for your next big project, to the ethics of storytelling, marketing for charities and beyond. We are passionate about sharing our knowledge with others, especially small charities who may have limited budgets.

If there’s something you’re eager to learn about that we haven’t covered yet, don’t hesitate to reach out—we’re here to help you make an impact that truly matters.

2025 Charity Video Trends: What We Learned This Year

Discover key charity video trends of 2025 and what they mean for 2026. Learn how your nonprofit can create...

Planning Your 2026 Video Strategy: A Charity's Guide

Plan your 2026 charity video strategy with confidence. Discover expert insights to boost engagement,...

Lady in Christmas costume with a kid - Fundraising Film - The Saltways

How to Craft a Year-End Fundraising Film That Converts

Learn how to create a powerful year-end fundraising film that inspires giving and drives donations for...

Psychology of Giving: How Film Influences Donors

Unlock the power of storytelling: discover how film influences charitable giving and inspires donors...

Legacy Fundraising: Using Pledger Stories in Content

Discover why legacy fundraising content built around real pledger stories drives trust, connection, and...

Measuring the Impact of Your Charity Film Campaign

Learn how to measure the impact of your charity film campaign. Discover metrics, strategies, and tools...

Why Ethical Storytelling Matters for Nonprofits

Ethical storytelling is the difference between telling stories about people and telling stories with...

What Makes a Film Truly Inclusive?

Inclusion in filmmaking isn’t just about ticking boxes. It’s about creating content that welcomes everyone...

1 2 3 4