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Legacy fundraising, is when a supporter leaves a gift to a charity. This could be through gift in wills, trusts or other estate plans. It is a growing area of giving and secures long-term financial support for your organisation.
A gift in a will means financial stability, diversify revenue streams and can kick start new projects or fund existing ones. It can also give donors a unique opportunity to make a lasting impact to a cause that they care deeply about.
Legacy fundraising is a fast growing sector. But how do charities approach this sensitively and with impact?
We are offering one charity the chance to have a free Legacy Fundraising Film produced with our support to help you make the most of your campaign. We plan to work on the project, with delivery or launch in November 2024.
THE DEADLINE FOR APPLICATIONS IS NOW CLOSED.
We want to work with a charity to develop a filmed based legacy giving campaign. Working with our team and a legacy specialist, we will work together to refine messaging, find a strong story and create an ethical film. We will also help with appeal text, social media copy and free stills from the footage.
In return we ask that you can:
