Picture this: Emma needed a charity video. Working as a fundraiser for a small charity, she was given the green light to create a film. But there was a catch – she had a tight budget and couldn’t find a production company that could deliver a powerful and emotive film with clear messaging. That’s when she had an idea – she teamed up with her documentary-making brother to start creating affordable and compelling films exclusively for the charity sector.

Now, armed with a deep understanding and empathy of the sector, they create films that truly resonate with the audience. They give charities the space and support in an authentic way, connecting with supporters and driving real impact for their cause. If you’re looking for a powerful way to share your message through charity video or animation, look no further than this dynamic agency of storytelling. Learn more about our commitment to ethical storytelling.


Emma Bracegirdle – Co-founder


Emma is a charity professional with experience of working in charities of all sizes, focusing on fundraising and communications.

She is passionate about ethical storytelling and supporting co-created charity video and animation.

“I decided to start The Saltways as I wanted to help charities to change the world through authentic storytelling. All charities of all sizes should be able to connect with their supporters through film.”

A man, Peter Butler, stands behind a camera on a tripod, filming. The image is taken from a charity video

Peter Butler – Co-founder


Peter is a film and documentary maker with years of experience that has seen him work all over the world. 

Through his work, he has built a thriving network of expert freelancers  who now collaborate with The Saltways. 

“All charities should be able to create films that have an impact, without heavy production or effects. If you give people the space to tell their story, you will get the results you need.”

Our Values


We adopt a ‘can do’ attitude. We have big ambitions for our business, our team and the charities we work with.


We treat everyone that we work with, with respect; storytellers, our team, your team, the planet and the communities we serve.


Sharing our skills, celebrating success and empowering people to make change is what we are all about.


We are clear about prices, our processes, timelines and what you can expect when working with us.


At the heart of The Saltways lies an extraordinary team of creatives, carefully hand-picked for their talent and commitment to help charities. Each and every one of our team has been thoroughly vetted and DBS checked.
Whether it’s graphic design, fundraising, communications, charity video production, or animation, our team are all passionate creatives, dedicated to their craft and driven to make a difference.

Find out more about our services.

Conference speaker discussing user-generated content while being recorded on camera


  • The Saltways got the edits to me in a really decent time and they were really flexible with edits. I felt that they really loved what they were doing, rather than seeing how much money they could make – it all just felt really genuine. I’m 100% going to work with them again.
    Staying Put
  • One of the unique things about The Saltways is that the team truly understand charities and the messages that we need to share.
    The Two Ridings Community Foundation
  • We thoroughly enjoyed working with Emma and her team. They were very patient with our requests and delivered excellent work. It is a pleasure to work with them.
  • As a small charity hiring professionals can be a bit of a worry but Emma made the process really easy, she was clear about costs and stuck to our agreed budget.
  • Kate
    Emma and the team were great, it was a very quick turnaround for a last minute project. Saltways were really flexible, professional and accommodating. Thank you!!
    Electrical Industries Charity
  • The Saltways were hugely helpful to us enabling us to get information films out to our communities quickly and easily. They were highly responsive and undertook the work entirely within our brief, and kept the tech as simple as possible. Couldn’t recommend more highly.
    The Hampshire & Isle of Wight Community Foundation
  • Emma was exceptionally patient with us being a challenging client, always had a solution focus to any issues arising, and made certain we were happy with our final product(s).
    The Yard
  • Working with Emma and the team at The Saltways exceeded our expectations. The care taken, and their attention to detail, resulted in a beautiful and sensitively produced film. It was an absolute joy to collaborate with them on this special project.
    The Aplastic Anaemia Trust
  • The Saltways team was very attentive to our needs. They thought outside the box to make this project a success while sticking to our budget.
  • Absolutely delighted with the work produced by Emma, John and the team. They took the time to understand our story and translate it it a simple but effective film and powerful series of animations. Wouldn't hesitate in working with them again and recommending them to any charity with a story to tell.
  • WE LOVE IT! It's perfect! No notes at all, it's everything we asked for and more!
    The Family Holiday Charity
  • I've really enjoyed working with The Saltways on this project and we are very happy with the final video. Thank you!
    Dementia UK
  • We are over the moon with the results and all of the work around it that made it a success.

The wonderful charities we have worked with

The logo of The Saltways charity film company. The logo features company name written in bold green text on a white background.

We take the time to understand the work you do and who you help, sharing our knowledge along the way. Together we create effective films that get results. 


Whatever you need – we have got your back!