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Animation is a powerful tool for charities, especially for sensitive topics like domestic violence. It breaks down taboos and sparks crucial conversations that words alone can’t.
After England’s loss in the Euro’s final, domestic violence incidents rose by 38% (NCDV), so it’s more important now than ever, to raise awareness for these issues in a safe and authentic way. We’ve previously partnered the charity Staying Put to create a culturally sensitive animation for this issue.
For guidance and support for anyone impacted, you can visit their website.
Don’t worry if you don’t have any extravagant animation ideas, silent or animations with music only can be incredibly, if not more effective. In a growing and culturally diverse world, it’s crucial for your promotional content to be accessible to all. A film solely with music, allows the imagery to tell a compelling story on its own and the music can act as a guide to enhance and highlight key moments in the story.
It’s okay to let the story speak for itself as the truth alone is powerful. Alternatively, using a voiceover with subtitles makes the animation accessible to those with visual or hearing impairments and atypical learning styles. Accessible and engaging films are more likely to be
shared on social media, spreading your charity’s impact further.
Ever shot a film and realised afterwards you wish you could’ve said more? Well, with animation you won’t have to worry about that. It’s also a lot easier to adapt or edit animation compared to real-life footage. You can easily tweak and adapt the script or the visual elements within the film, allowing you to create a film that is more suited to your charity.
You can really emphasise certain messages and it allows for greater flexibility and precisionvin storytelling. charities have complete control over the visual style, tone, and pacing of the story, ensuring that the message is consistent and impactful.
With charity work not only is it important to share your charity’s impact but to ensure you secure long term donors. Animation can be an effective tool to secure these donors, as it often leaves a lasting impression. It can be transformative in the way people perceive charity films and may be more memorable, inspire action and therefore encourage long-term giving.
Unlike live-action, which can age due to changing fashion and technology, animation tends to have a longer shelf life, maintaining relevance over time. Icons or visual metaphors can also be used to represent serious issues or emotional/psychological impact, which can sometimes leave a more powerful and lasting impact than words.
Lights, Camera, Action! No need. With animation you won’t have to consider the cost of the location, cameras, lighting and crew, making it surprisingly more cost-effective than live-action films. Once created, the animation itself can be repurposed across various social platforms and adapted for future projects, saving money on a brand new production. And think about it – any money saved on the production process can be reinvested into the
charity, so it’s a win-win!
Overall, animation can be an incredibly powerful storytelling tool for charities looking to highlight personal stories about complex subjects. By offering complete control over storytelling and the flexibility to adapt and repurpose content, animation maximises impact while minimising costs, making it an ideal choice for small charities – especially those on a budget. With its lasting impact and memorable content, animation can inspire long-term giving and encourage those affected to speak up and speak out about any issues.
Would you like to try out animation for your charity? Get in contact for a free, informal chat about getting started on your next project email emma@thesaltways.com
