So often we have seen charities decide to make a short film to gain support but they don’t do the research needed to make sure that it is relevant to their cause and supporters. Pick up the phone and have a conversation with the people that are most passionate about your work and ask them why – what moves them. These conversations will give you a strong basis to build your film around.
Decide who is connected to your cause that has an emotive story and can capture their story on their smartphone or via zoom. This doesn’t necessarily have to be a beneficiary, it can be a family member, a volunteer, a trustee or a front line worker. We would recommend having a short list of 3 and ask them to send over a 30 second video about your cause before you invest the time in coaching them to get more footage. Can’t decide whose story to tell? Have a look at our blog for some handy tips.
Before asking people to get user generated content, speak to the people who are filming and explain exactly what the film is for, what messages you want to communicate, what footage would be perfect and how technically they should film. We have a guide on how to film on your smartphone that we send out to people here. Show them examples of the style of films that you like and be very clear about what you need.
Now that you have the footage, watch it all in the context of the key messaging that you have already identified will resonate most with your supporters. Build a story around that message, using text screens if needed to emphasise or guide the viewer along the journey. There are some great free editing tools such as OpenShot and Shotcut that you can learn how to use by watching YouTube videos. If you feel you need someone with more experience to help, there are some fantastic freelancers that you can connect with using sites such as PeoplePerHour or by doing a shout out on Facebook groups such as Third Sector PR & Comms Group. The Saltways works with a network of incredibly talented editors and we would be very happy to recommend someone to match your budget and needs.
Now that you have your emotive film made from user generated content, build your campaign around it. Post on social media, embed into an appeal email and ask your close supporters to share. Don’t forget to thank the amazing people who have helped and feed back to them the difference that it has made. https://www.youtube.com/watch?v=kjI6LG72z0U For a free, informal chat about your next video project and how we can help to maximise results, email firstname.lastname@example.org or contact us here.