Start planning your charity film well in advance of your fundraising event. Determine your message, goals, and target audience, and make sure you know what you want to achieve from the film before starting production.
TOP TIP : If you are using a charity production company, use our film brief guide.
We recently worked with a charity that had fantastic results from their fundraising event by using a storytelling film. What made it really magic, is that the storyteller, Helen, was there to introduce the film and chat to people after. This made the connection deeper and helped to boost income. You can watch Helen’s Story here.
TOP TIP: Co-create the film with your storyteller and bring them along for the journey. They will be more passionate about using the film to raise funds if they can see the impact it has had.
Make sure your charity film is prominently featured at your fundraising event. This could include showing it during a presentation, before or after a keynote speaker, or have it introduced by the people featured in it. Take stills from the film and include them in the materials shared before, during and after the event.
Use social media and other marketing channels to promote your charity film in the lead-up to your fundraising event. Share teasers or trailers to generate excitement and anticipation, and use hashtags and other keywords to help your film gain traction. Share the film during and after your event on social media.
Make sure your charity film includes a clear call to action, such as a website or phone number where people can donate. Consider adding a QR code or other easy-to-use feature that makes it simple for people to give on the spot.
After your fundraising event, follow up with donors to thank them for their support and keep them updated on your charities progress. Share updates on how their donations are making a difference, and consider creating additional charity films that highlight specific initiatives or projects that donors can support.
TOP TIP: Film a thank you message with the person featured in your film that can be shared with donors after. Here is a great example of a thank you film that we created with Pilo for Hear Me Out.
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