To make sure that your charity gets the most out of your film investment, it is important to have a comprehensive film brief. Not only does this make sure that you get an accurate quote from production companies, it also makes you really think about what it is you want from the project. Here are the most important things to include in your brief. For your free template, email email@example.com
1. CORE OBJECTIVE – Answering this question before any others will help you shape the rest of your brief. What do you want to achieve with your video? Is it to fundraise, recruit volunteers, raise awareness or is it a ‘all-rounder’ that needs to achieve a few of these? Decide what your core objective is before anything else.
2. WHO IS YOUR TARGET AUDIENCE – Is the film going to be shown at event to thank donors? Is it going to be used to raise awareness with potential service users? Who is it that you are trying to reach? Can your charity video production company help with defining your audience? If you need help with refining your messaging Steve Allman is fantastic!
3. TONE OF VOICE – Depending on the core objective and target audience, what should the tone of voice be? Is it empowering people to make change? Is it informative? Is it something more lighthearted?
4. KEY MESSAGING – What pieces of information absolutely have to be included? Making this clear from the start will help the production company when they come to do the edit. It will also ensure that the film achieves your core objective.
5. HOW DO WE WANT THE AUDIENCE TO FEEL OR WHAT ACTION DO WE WANT THEM TO TAKE – Is the film meant to be uplifting? Emotive? Do we want the audience to sign a petition? After they have watched the film, we want them to say “it made me feel so…..”
6. PERIOD OF USE – How long is the film going to be used for? Does it need to be timeless or is it for a specific campaign? This will dictate the content and whether references can be made to things that are happening now, such as the pandemic.
7. LOCATIONS – Where will the film be shot? Will the charity video production company need to travel? Can they shoot it in one day? This will have an impact on the cost.
8. DELIVERABLES – How many films will there be? How long will they be? Do you need a shorter version for social media? Will you also need stills? Again, this will have an impact on the total cost and the time it takes to edit.
9. TIMELINE AND DEADLINE – When do you need to have the finished film ready for? What is the timeline going to be from the initial meeting, through to feedback on the edit. Think about your availability and whether you will have the time to work with the production company during the process.
10. TEAM MEMBERS INVOLVED – Who will be the main contact for the production company? Who will sign off the final edit? Do you need approval from the wider team and how long will this take? It is helpful to let the production company know this before starting the process, so that they can factor it into turnaround time.
11. EXAMPLES – Include examples of the style of films that you like and also include examples of films that you don’t like. This will be helpful in making sure that you have something that reaches your expectations and will also influence the cost.
12. BUDGET – It can be difficult to give this but it really does help the charity video production company to pitch the right level of quote by having a rough idea of what your budget is. It doesn’t have to be an exact amount, something like ‘around £3000’ is a great help.
Putting together a brief can seem daunting. This process will help you, as much as it will help the production company. For your free template or to ask any questions contact us.
Good luck 🙂