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The charity wanted to create a series of vox pop videos to share during Ovarian Cancer Awareness month. They wanted the films to be part of an acquisition campaign to reach new audiences and drive traffic to encourage people to complete the ‘Know Your O’s’ quiz.
We worked with the charity to decide the style, tone, messaging and audience for the project. We discussed the edits, the formatting and how best to build intrigue without giving away too much.
On the day of the shoot we filmed at various locations across London. As well as the interviews with the public, we interviewed staff and the support team.
This meant that we were able to help the charity to build their evergreen content for future use.
From this project we created several films in various formats for all social media platforms, including ads. We also provided stills to use alongside the campaign.
The films were shared widely during the month and had fantastic engagement.
