PANS PANDAS UK is a charity which was established by a dedicated group of parents with children who are affected by the life-changing conditions, PANS and PANDAS.

The brief

PANS PANDAS UK wanted to create a series of co-created films that showed what life was like for families affected by these conditions over winter.

The process

We started off with an online meeting with several families who were keen to share their stories. We talked about what they wanted their shared story to be and what footage they could capture to bring this to life. We then delivered a workshop that taught them the practical skills to capture effective content using their phones. Once they had submitted footage, we edited their footage into 9 films and 1 montage style film. We worked with the families throughout to make sure that they had input at every stage.

The Results

The campaign raised over £50k and the engagement with the films on social media was very high.