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The first thing to figure out before you approach anyone for funding is what the aims of your video are and how these are going to be measured. So if it’s to encourage one off donations, what is your target amount? If it’s to inform supporters of your work, how and where will it be shown? If it’s to increase regular givers, by how much? These are going to be hard to answer but take the time to do the research and the results will help to focus your planning for your non profit video.
You may already be partnered up with a Corporate or have contacts at a local business who you think might be warm to the idea of sponsoring a charity video. The key is to research, plan and pitch! Don’t just send a blanket email to all the businesses in your area, make a targeted pitch to a company who is likely to sponsor your video – it will be such a better use of your time.
Before choosing who to approach research local businesses or individuals in companies who have sponsored charity events or products before. Think about those who might have a connection with your cause, for example homelessness with estate agents or who would have an commercial interest in reaching your supporters. Once you have researched your target business, put together a pitch. This needs to formal, easy to understand and appealing from a business sense. Include how many people you are aiming to reach, what the fundraising return on investment will be and be clear about what they will get in return in terms of PR, logo placement, thanks in newsletters etc.
Most importantly, don’t forget that people in corporate’s are still people. Make them passionate about the amazing work that you do and how by sponsoring your video, they can be part of the solution to the problem that your charity is working to solve.
Whilst there aren’t many Trusts who will fund marketing costs, don’t write off making a funding application. Provided you can demonstrate what the impact your non profit video will have, its worth submitting applications to those who would cover this kind of cost. My advice would be to have a look at small, local Trusts and get in touch with them, build a relationship and explain what a difference your video will make. There are also some national funder’s who is it worth applying to:
Making A Difference Locally allows local Nisa’s to support charities in their area. Applications can be submitted for funding up to £10,000 and marketing is not excluded, so your video could be covered. Pop into your local Nisa for more information. The Foyle Foundation fund core costs, projects or equipment and are pretty flexible provided you can demonstrate the difference the money will make. Applications can be made between £1000 and £10,000. The Masonic Charitable Foundation fund core costs and it is worth submitting an application emphasising what a difference you could make with the increased fundraising or awareness your video will result in.
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